Bureikou means “to put everything aside to be yourself” or to “just be yourself” in Japanese. While I was trying to come up with a lasting domain name I came upon it when looking up meaningful things in Japanese (my late grandmother was Japanese). I decided that nothing was more perfect than Bureikou, especially in a world where people are so afraid to be who they truly are. We hope to inspire people to just be themselves by spreading some joy and positivity in the world.